GENDER NARRATIVES ACROSS CULTURES
My undergraduate thesis, 跨文化视角下游戏《情感反诈模拟器》中的性别叙事与受众反应差异 (An Intercultural Study on Gender Narratives and Audience Response Differences in Revenge on Gold Diggers), examined how gender narratives, audience values and media framing shaped the global reception of a Chinese game.
- Cross-platform corpus
- Five-platform comparison
- AI-assisted Python workflow
- International media framing
I built a multilingual research pipeline and studied nearly 10,000 public discussions across Steam China, Bilibili, Steam Global, YouTube and ResetEra, alongside English-language media coverage. The workflow combined AI-assisted coding, language detection, sentiment analysis, bilingual keyword dictionaries and close reading in Python and Google Colab.
The study developed a three-layer model connecting textual design, audience response and mediating discourse. It showed how translation choices and international media frames can shape the way a cultural product is understood overseas.
I translated the findings into practical recommendations for narrative design, localization, bilingual press communication and international release strategy.